Natural language styled comparison engine VERSUS IO is boasting some decent growth today, along with adding new verticals cameras, camcorders and apps to its initial offering which targeted buying decisions around smartphones and tablets.

Specifically, the Berlin based startup says that its seen traffic treble in the last four months 1.5 million uniques in September, up from 520k uniques in June and that more recently, its been further buoyed by the launch of Apples iPhone 5, helping the site reach 100k unique visits per day.

Unsurprisingly, VERSUS IO says that Samsung S3 v iPhone 5 is currently its most popular search.

The next iPhone will ship with Apples newest mobile OS, which includes features like Facebook integration, a Do Not Disturb mode, a completely revamped maps app, redesigned stores and iTunes apps, and a magical color changing status bar.

To download the apps, read CNET’s full reviews of the iOS and Android versions.

Unlike expensive consumer electronics, we dont tend to spend weeks agonising over which 99 cent app to download, let alone free ones.

In its defence, VERSUS IO says the apps comparisons arent actually aimed at consumers, but app developers themselves.

Adjust.io will be offered in addition to adevens current mobile analytics products, and Apptrace will remain a free way for developers to get App Store insight.

The idea is to enable them to compare the features and capability of their apps with competitors in the App Store and Google Play, based on the data provided by VERSUS IO, such as rankings and performance in different regions, genres and applications types.

Some features have changes quite a bit from beta to beta however, including the appearance of App Store search results, so well have to wait until it hits to know for sure what is and isnt included.

Overall, with the integration of three new verticals, VERSUS IO says that its database now equates to 3 million comparisons.

As weve previously noted, VERSUS IO plans to target 640 verticals by summer 2013, which will include: Real Estate, Food, Credit Cards, TVs, Banks, Plastic Surgeons and Motorcycles.

In addition, the company has talked up the possibility of applying its technology to people comparison and ranking, based on criteria such as popularity, friends, networks, CVs, and college degrees, which could be kinda fun.

Bill Vanzyl is a fashion journalist based in Tokyo, Japan. Bill has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Bill spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.