DirecTV (DTV, Fortune 500) customers lost access to 19 channels owned by Viacom (VIA), including Nickelodeon, MTV and Comedy Central, at around midnight Tuesday.

Before the blackout, both companies took their dispute online, using social media to rally support and inform followers.

Disputes between media companies and cable or satellite TV providers have become increasingly common, but this one is hitting an especially wide audience.

Now, Viacom has unleashed a VH1 style pop up video, taking DirecTV Chief Executive Officer Michael Whites video statement to customers and plopping text bubbles on the footage.

The text bubbles mock Whites perspective on the very public battle and draw attention to a phone number that directs people to a DirecTV call center.

DirecTV stated that if Viacom believes all of its networks are worth so much extra money, DirecTV customers should have the right to choose which Viacom channels they want to pay to keep and which ones they dont.

While both companies have shared updates on social media, they are reacting to peoples concerns in disparate manners with DirecTV issuing statements and Viacom primarily using snark and Viacom channel celebrities.

Unable to reach a deal with Viacom, parent of several popular cable channels, including MTV, Nickelodeon, Comedy Central and VH1, DirecTV is no longer carrying the media giant’s networks.

Is it OK for companies to use social media to spread their message regarding business deals.

Victor Arrington is a fashion journalist based in Orange, California. Victor has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Victor spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.