No new film nor TV show is released without a trailer and soon, the same may be said about everything from books and games to fashion shows and magazine installments.

Esquire is among the latest to try its hand at promotional trailers, having released a trailer in February to tease a single article about exotic animal killings in its March edition.

The new video preview is much more advanced than the one released in February, which was comprised of a handful of still images and text overlaid with audio.

Its aim is different, too: While the first was designed to promote Esquires editorial assets, the latest really plays up Esquires growing arsenal of digital produce namely, its high quality video footage of fast cars and beautiful women.

As such, its a more effective advertisement for Esquires tablet editions and its website than for its core product: print.

David Granger, Esquires editor in chief, says he and his team had more video for its August issue than usual.

The trailer will be posted to Esquires website, YouTube channel, and social accounts this week.

The print cover prominently displays a QR code that can be scanned to pull up the trailer on smartphones and other connected devices.

Granger said he could see the trailers becoming a regular production for Esquire, should he and his team find themselves with enough resources to make one every month.

Beyond trailers, Granger and we also spoke about Esquires future plans for ecommerce integration, now that its partnership with Clad has come to an end.

Granger said he he and his team have been exploring other opportunities and, if all goes well, will unveil another ecommerce project in spring 2013.

We asked Granger if he had seen Refinery29s new ecommerce integration and whether he could envision a day when Esquire readers could add featured products to a shopping cart and check out directly from Esquires website and apps.

Bill Vanzyl is a fashion journalist based in Tokyo, Japan. Bill has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Bill spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.