The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark.
Name: KaleidoscopeQuick Pitch: A curated feed of street style images for your iPhone or Android phone.
Genius Idea: Human curators help you shop products similar to those featured in the feed.
Between Pinterest, Fancy, Have to Have, Pose, Fashism, Lucky Shopper, Thre.ad, Snapette and oh, about three dozen others, its fair to say the world is not in need of another app in the fashion inspiration or social shopping category.
Instead of depending on user generated content for fashion inspiration, Kaleidoscope displays thumbnails of photographs pulled from lookbook.nu or produced on its own.
The startup is currently forming partnership with select bloggers to bring their content to Kaleidoscopes feed as well.
Kaleidoscope also brings quality curation to another key part of its service: product recommendations.
The app uses ShopStyles API to locate products that match the clothes in each photograph, and internal staff we.e.
, the startups interns filter through the options to offer users the best fit.
Its the first in what promises to be a series of ecommerce driven apps from parent company Inporia.
The four person company was started by Ryan Junee, a serial entrepreneur who co founded Omnisio (acquired by Google in 2008) and serves as a mentor to 500 Startups and StartMate.
It raised $1.25 million in seed funding from Ron Conway’s SV Angel and 500 Startups, among others.
The app only has a few thousand users at present, Junee tells Mashable, but expects that number will multiply quickly now that its available on iPhone.
The company is also doing a big marketing push around Coachella, including a partnership with Details magazine.
Series Supported by Microsoft BizSparkThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators.
There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than US$1 million in annual revenue, you can sign up today.
Emma Moore is a fashion journalist based in Melbourne, Australia. Emma has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Emma spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.
