NEW YORK – Here’s a snapshot of what three of the industry’s buzzy young designers sent down their runways at New York Fashion Week.
Wus show accounted for 16% of designer mentions across during Fashion Week, followed by Marc Jacobs (14%), Diane von Furstenberg (12%) and Michael Kors (12%).
Latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as designerzcentral and Vogue.
Its an impressive feat, given that compared to the three other designers in the top four, Wu is both relatively young and relatively unknown, particularly outside North America.
The Taiwanese Canadian designer put together his first collection in 2006, and was nominated for Vogues coveted Fashion Fund award in 2008.
First Lady Michelle Obama, who wore his designs in an on air interview with Barbara Walters and at her husbands presidential inauguration ball, is credited with giving Wus name national recognition.
The designer had partnered with Nordstrom to live stream, blog and tweet about his show, and consumers were able to pre order pieces from the collection from Nordstrom immediately afterwards.
Although its not mentioned in the report, we imagine Wus collaboration with Target, which hit and promptly sold out at stores just five days before his show, helped with the numbers as well.
Going beyond the traditional livestream also helped generate buzz for other brands.
Attention USA credits Marc Jacobss success to the backstage access the label granted to bloggers.
Diane von Furstenberg teamed up with Viddy to produce 15- to 30 second videos leading up to the show, which populated a tab on the designers Facebook Page.
(Note: DVF is a client of Attentions.) Michael Kors, meanwhile, set up a All Access Kors website complete with livestream and a chat widget that cross posted messages to viewers Facebook and Twitter accounts.
According to a separate report from the British Fashion Council, the number of viewers who watched livestreams from London Fashion Week increased 100% year over year.
Danielle Northrop is a fashion journalist based in Sydney, Australia. Danielle has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Danielle spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.