The London based fashion house made headlines when it posted photos of every look from its Spring/Summer 2012 collection on Twitter seconds before they appeared on the catwalk.
A priority of his, Mr Bryant said in a phone interview, is to negotiate a deal with a fashion house so Ms.
The initiative generated a huge amount of interest on Twitter — so much so that both “#Burberry” and “Christopher Bailey” trended worldwide on the platform.
ET on Friday, Tommy Hilfiger will stage its own Twitter Model Walk at its mens Fall 2012 show.
The company is pushing its shoe line for autumn, and as such, will release images of the shoes on Twitter as they hit the runway.
Followers can enter for a chance to win a pair by retweeting an image with the hashtag #TommyRunwayShoes, or by filling out a form on Facebook, where the US fashion label will also be livestreaming video footage of its show.
Elsewhere, Rebecca Minkoff is planning to debut pieces from her collection on Twitter a full 30 minutes before they appear on the runway.
Additional backstage footage will appear on the designers Twitter and Instagram accounts, and the full show will stream live on YouTube at 3 p.m.
Perhaps most creatively, Diane von Furstenberg has teamed up with iPhone video app Viddy to shoot and distribute 15- to 30 second videos rather than photos of looks backstage.
Even though her DIY videos appear to be a hit with fans, Del Rey admits that shes not too pleased.
Kate Sroczynski, senior director of digital at DVF, says that Viddy is a way for the brand to push the Tweetwalk concept to the next level.
The short timeframes and direct to Facebook posting capabilities give DVF a way to deliver a Twitter esque experience while reaching the brands more engaged fan base on Facebook, she explains.
The decision to debut looks on social media channels alongside and, in some cases, ahead of their appearance on the runway points to the growing prioritization of the online consumer audience at shows.
New York Fashion Week, once a roped off series of events for media and buyers, has become a global public spectacle, thanks to the advent of livestreaming and other online distribution channels.
The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris.
Alexandra Zucchi is a fashion journalist based in Hobart, Australia. Alexandra has a passion for fashion stories and loves writing about fashion news and fashion opinions that matters most to its audience. Alexandra spends a lot of time discovering and researching latest fashion industry news stories in order to make sure the latest and greatest stories are brought to you first on Stylerchic.com.